m.Net Blog

Posted by Scott Johnson, Chief Marketing Officer

Hello World! This is the m.Net blog, starting out in a big week for mobile marketing in Australia. The purpose of this blog is to examine, announce, and showcase the latest in mobile marketing drawing on experience from m.Net’s client base and research. We will also take the opportunity to discuss the best of what we see elsewhere.

So, besides the birth of this blog, why is this week so significant? As an industry we have made the first steps to growing up into a significant media segment. I refer to the announcement by AIMIA this week of the Mobile Advertising Guidelines (full announcement and the guidelines themselves here).

This is a big step forward, as an agency or client can now build a batch of standard mobile banners that can run across the majority of publishers with confidence – without the time, complexity and expense of building custom formats for each of the major mobile destinations. The next big step, still to come, will be an adserver that can actually do this across publishers… but that is a whole topic in itself.

This entry was posted on Monday, September 3rd, 2007 at 1:27 pm and is filed under mobile advertising, mobile marketing, AIMIA. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.