Adelaide City Council goes live with an Earth Hour mobile-marketing campaign!
Posted by Scott Johnson, Chief Marketing Officer
Earth Hour sponsor the Adelaide City Council has creatively used Campaign Mobile to promote the international energy-conservation campaign.
On the 28th of March a broadcast email was sent to South Australians directing them to a Campaign Mobile call to action on the Adelaide City Council website. The ACC Earth Hour mobile site features Earth Hour branding, written content, and links to downloadable imagery and video.
m.Net provided development support to the ACC, extending the functionality of the Campaign-Mobile-produced mobile site to enable seamless download of mobile content including Earth Hour wallpaper, video messages from the Adelaide Lord Mayor and Adelaide Football Club player Kris Massie, and an Earth Hour advertisement. Click here to view the live Campaign Mobile execution!
We are starting to see an incredible array of campaigns deployed using Campaign Mobile. Other recent executions of note include:
- Yahoo!7 is using Campaign Mobile to promote the Home and Away mobile site: http://mobile.homeandaway.com.au
- The Australian Dance Theatre is using Campaign Mobile to create and deploy a mobile site and promotion for its upcoming production of “G”: http://www.adt.org.au