m.Net Blog

Posted by Scott Johnson, Chief Marketing Officer

We continue to help educate the market about the opportunities gained from embracing mobile marketing. I will be speaking at the ADMA Forum about how including mobile in the marketing package can help enhance campaigns. I have some interesting case studies to share from our experience with leading local clients.

Please also visit our stand in the Mobile Marketing Pavilion as I will be demonstrating www.campaignmobile.com. If you would like to see how Campaign Mobile empowers agencies, web developers and brands with the capability to manage their mobile-marketing campaigns please drop by and ask for a demonstration of the platform.

To find out more about ADMA Forum follow this link www.admaforum.com

Posted by Scott Johnson, Chief Marketing Officer

The iAwards, awarded by the Australian Information Industry Association, are Australia’s ICT Awards. The 2008 iAwards recognise innovation excellence across a range of important fields including education, finance, government, media, and security.

Entries in the iAwards are judged in terms of the following criteria:

• Uniqueness, technology and innovation, trendsetting

• Market potential, accessibility and reach, transparency and impact on quality of life, market share potential, and business and financial model/strategy

• Functionality and features, user requirements, compatibility and interoperability

• Quality and application of technology, contents and standards (ISO/CMM), product stability and reliability

• Presentation, organisation and clarity of submission

We’re very happy to announce that the AIIA has recognised Campaign Mobile in the 2008 iAwards as the best communications application in South Australia. To see Campaign Mobile in action, visit www.campaignmobile.com!

Posted by Scott Johnson, Chief Marketing Officer

Earth Hour sponsor the Adelaide City Council has creatively used Campaign Mobile to promote the international energy-conservation campaign.

On the 28th of March a broadcast email was sent to South Australians directing them to a Campaign Mobile call to action on the Adelaide City Council website. The ACC Earth Hour mobile site features Earth Hour branding, written content, and links to downloadable imagery and video.

m.Net provided development support to the ACC, extending the functionality of the Campaign-Mobile-produced mobile site to enable seamless download of mobile content including Earth Hour wallpaper, video messages from the Adelaide Lord Mayor and Adelaide Football Club player Kris Massie, and an Earth Hour advertisement. Click here to view the live Campaign Mobile execution!

We are starting to see an incredible array of campaigns deployed using Campaign Mobile. Other recent executions of note include:

• Yahoo!7 is using Campaign Mobile to promote the Home and Away mobile site: http://mobile.homeandaway.com.au
• The Australian Dance Theatre is using Campaign Mobile to create and deploy a mobile site and promotion for its upcoming production of “G”: http://www.adt.org.au

Posted by Scott Johnson, Chief Marketing Officer

We are pleased to confirm that we will be exhibiting Campaign Mobile – and the rest of the m.Net product range – at the massive ad:tech Sydney show from 12-13 March at Hilton Sydney. This show is promoted as Australia’s number 1 interactive event and it’s the place to learn from the sharpest minds in the industry.

Come to Stand 236 at ad:tech to see us put Campaign Mobile through its paces. You can register for a free pass to the exhibitor hall by clicking here.

If you are attending the conference, please ensure you attend our session on Thursday 13 March entitled Tailoring content for the mobile device (more details here). In this session we explore the changing consumer landscape and mobile-marketing best practices using the ongoing relationship with have with Warner Music and award-winning country music artist Steve Forde. This session aims to inform and entertain – see you there!

Posted by Scott Johnson, Chief Marketing Officer

Today sees a really big milestone for m.Net and marks a huge leap forward for web developers and digital agencies. Today we launch the Campaign Mobile Public Beta – www.campaignmobile.com.

Campaign Mobile is a complete online mobile marketing platform for web developers and digital agencies. We have worked closely with a national group of web developers and agencies via an extensive alpha and private beta programme, and the beta launched today is the culmination of extensive market research and direct client trials.

So what makes Campaign Mobile special?

It is a completely online product easily accessible using a Web browser. Mobile marketing is now easier than ever before thanks to Campaign Mobile’s template-driven generation of mobile websites, mobile coupons, broadcast SMS campaigns, web triggers, and opt-in databases.

Mobile campaigns can be created, deployed and optimised quickly and easily. A basic web-to-mobile or SMS campaign can be created and deployed in under ten minutes. No mobile development expertise is required – so developers and agencies can focus on the important aspects of creative expression and campaign planning, confident that the technology is covered by Campaign Mobile. Our mobile device profiling technology is fully integrated into the platform, enabling campaign delivery in 170 countries and territories to over 6,500 mobile devices.

Today we have kicked off a (primarily) online and mobile marketing campaign promoting our initial offer of “one month free including an initial credit of 100 SMS messages”.

This is just the beginning. We will be rolling out new features and functions based on market research and direct feedback from our customer base.